(Last updated on May 9, 2010)

IntroductionThe Information Collected Use Of Web Beacons And Cookies Third Party Advertising How We Utilize Your Information Revealing Your Personal Information To Our Patrons Sharing Your Personal Information With Others Security Measures Public Information In Your Profile, Chat Rooms, Blogs and Forum Postings Email Invitations You Send Through The Website Use Of Your Telephone Number Minors' Privacy Links To Other Websites Changing Or Deleting Personal Information Revisions To The Privacy Policy

Introduction

This Privacy Policy describes the information that New Amsterdam Ventures, LLC (sometimes referred to herein as the "Company") collects through its website (the "Website") made available on the World Wide Web, at www.FishInTheSea.com, and how that information is used. If you have any questions or comments about this Privacy Policy or your personal information, write to us at questions@FishInTheSea.com and put in the subject line "Privacy Policy".

The Information Collected

In general, you do not have to provide personal information to use this Website and the Materials. However, in order to use the members' only features of this Website and the Materials, you will be required to provide certain information to us. You will also be required to provide certain information to us in order to receive mailings about singles events that we host, to receive FishPrint^SM, our periodic newsletter, to be notified of additional features that we add to the Website and to register for events that we are hosting. The type and volume of personal information you will need to provide will depend on the service or information you are requesting. Any personal information you provide to us will be used to respond to your inquiries and to send you publications or other information that you request or will otherwise be used in conjunction with your membership. In connection with payment for events, your financial information will go directly to PayPal (www.paypal.com) for payment processing of your order. The information you supply will be used by the Company only for the purposes for which it was collected, except as provided in this Privacy Policy.

In consideration of your usage of the Website and Materials, you represent and warrant that: (a) the information you will provide to the Company about yourself is true, accurate, current and complete (except for optional items, which must also be true, accurate and current) as required by any data collection forms (the "Data") and (b) you will maintain and promptly update the Data to keep it true, accurate, current and complete (except for optional items which must also be kept true, accurate and current), in connection with your use of the Website and the Materials and any of our products and services, including, but not limited to, your registration for events and your ability to post your profile and photographs and contact other members. If you provide any information that is untrue, inaccurate or not current or is incomplete for required items, or the Company has reasonable grounds to suspect that such information is untrue, inaccurate, not current and/or incomplete, the Company has the right to delete your information from our database, suspend or terminate your membership, refuse to permit your current or future use of the Website and the Materials and provide any access to any of the Company's other products and services.

Please note that your IP address and the date and time you access this Website may be stored in our system, if you sign up to be a member and create a profile on this Website. That IP address and access information may be used by us in the event of your inappropriate conduct with other members or otherwise in connection with your use of the Website and Materials and our products and services, including, but not limited to, your membership and events attendance.

Use Of Web Beacons And Cookies

The web server used to host this Website may automatically collect certain information from you incidental to your use of this Website and the Materials, such as the name of your Internet service provider; the IP address of the computer you use; the type of browser software and operating system that you use; the date and time you access this Website; the website address, if any, from which you linked directly to this Website; the website address, if any, to which you travel from this Website; and other similar navigation-related information. This information may be used in the aggregate to assist the Company in understanding the Company's visitors' navigation patterns and in improving the Website.

We may use standard Internet technology such as "web beacons" to track your use of our Website. We may also include technologies such as web beacons in advertisements or promotions or in email messages to determine whether messages have been opened and acted upon. The information we obtain in this manner may enable us to customize the services we offer our users to deliver targeted advertisements and to measure the overall effectiveness of our online advertising and service features.

Additionally, the Website may utilize so-called "cookies" to provide more detailed information about your Website usage and to provide convenience features to you when you return for repeated visits. All information stored in any cookie would be stored on your computer and only available to this Website when you are visiting it.

Third Party Advertising

Ads appearing on this Website may be delivered to users by one of our advertisers. Our advertisers may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement. In this way, ad servers may compile information about where you are, or others who are using your computer, saw their advertisements and determine which ads are clicked on. This information allows an ad network to deliver targeted advertisement that are believed to be of most interest to you. This Privacy Policy does not cover the use of cookies by any advertisers.

How We Utilize Your Information

Any personal information you provide to us will be used to respond to your inquiries and to send you information that you request and other information that may be applicable to your usage of this Website and the Materials or your use of our products and services, including, but not limited to, events registration and your membership and to provide certain features available through our membership program, including, but not limited to, performing searches and identifying your "matches". The information you supply will be used by the Company only for the purposes for which it was collected, except as provided in this Privacy Policy.

The Company does not generally disclose information about you collected through your use of this Website to third parties. However, there are some instances in which we may share your personal information with third parties (such as PayPal (www.paypal.com), our third party payment processing company), should you charge any products or services you receive through this Website to a credit card or otherwise pay for such services through a third party. Please refer to the paragraph below headed "Sharing Your Personal Information With Others" to learn more about how we may share your personal information with others.

Except as expressly set forth in this Privacy Policy, the Company shall not be required to keep information and content you submit to us confidential in respect of other members, except for your real name, your specific street address, your telephone and mobile numbers, your Skype number (if any) and your personal email address. Notwithstanding the foregoing, if you include your real name, your specific street address, your telephone and mobile numbers, your Skype number (if any) or your personal email address in your profile in any other field other than in the specific fields requesting that information or otherwise post your information to or through the Website, including, but not limited to, in communications with other members, in blogs, in forums, in chat rooms or otherwise, such restrictions will not apply. Except as specifically provided above, the Company is not responsible for any disclosure of your personal information to members made by you, including, but not limited to, on or through our Website; or through other electronic communication not affiliated with this Website; or by any off-line means. Please refer to the paragraph below headed "Revealing Your Personal Information To Our Patrons" to learn more about how we may share your personal information with other members.

Revealing Your Personal Information To Our Patrons

You may interact with the Company's patrons through the use of this Website and the Materials and use of the Company's products and services, including, but not limited to, events we host and your membership enabling you to post your profile and contact other members.

The Company may provide name tags with some personal information about you on them to wear during our events, including, but not limited to, your first name, age, religion and what type of interaction you are seeking (e.g., a date, a long-term relationship, marriage). You are not required to wear the name tag provided; you may instead opt for a first-name-only name tag, if you wear a name tag at all.

For some of our events, we may utilize a system where you identify people who would like to have a follow-up interaction with, and other patrons do the same. To the extent that you identify them and they identify you, you will be deemed a "match". For such events, by your participation, you authorize us to reveal your first name, email address and a contact telephone number to other patrons, where there is a match. No other personally identifying information will be disclosed at that time. We recommend that you use a separate email address and a cellular telephone number for such contact information; it is your responsibility to provide us with the appropriate information to provide to other patrons in these instances.

You may choose to give your personal information to people you meet through your use of the Website and Materials and any of our products and services. It is your responsibility to use caution in revealing your personal information to other patrons of the Company. At business networking events, it is up to you as to whether you want to provide your business card to other patrons. Note that your business contact information may be considered just as personal as your home contact information and can lead to the discovery of home contact information. Accordingly, we caution you not to provide your employer's name in your profile or otherwise on or through the Website. Please see our Terms and Conditions for more information on protecting your personal information.

From time to time, someone may contact us and say that he or she lost your personal email address or your telephone or mobile number and that you told them you wanted them to contact you. It may be true that you want the person to contact you, but unless you have consented, in writing, to us to provide your personal information to another of our patrons, as described above, we will not provide your personal information to any patron of the Company.

Under no circumstances will we be responsible for the use or misuse of any of your personal information by any of our patrons.

Sharing Your Personal Information With Others

We may share your information with third parties, such as licensors, licensees and sublicensees, and any third party payment processors, only in accordance with our legal and contractual arrangements with such third parties. Such third parties have their own privacy policies, over which we have no control; we are not responsible or liable for any of their actions or omissions.

In addition, we may share aggregated information of our users with advisors, advertisers and investors for the purpose of conducting general business analyses. These third parties also have their own privacy policies, over which we have no control; we are not responsible or liable for any of their actions or omissions.

Any third party who contacts you will need to be instructed directly by you regarding your preferences for the use of your personal information by them. For more information on PayPal's privacy policy, visit www.paypal.com.

Your personal information may be shared with, or transferred to, a third party in the event of a transfer of ownership or assets of the Company or the Company's bankruptcy.

We also may disclose your personal information to our parents, subsidiaries and affiliates. All of our parents, subsidiaries and affiliates and any of their successors and assigns that receive your personal information from us will comply with the terms of this Privacy Policy with respect to their use and disclosure of such information. In addition, the Company reserves the right to provide such information to the Company's officers, managers, employees, independent contractors, agents and representatives to the extent necessary to enable them to perform, on the Company's behalf, certain Website-related services, including, but not limited to, web hosting and maintenance services.

The Company reserves the right to disclose your personal information to any third party, if the Company believes that it is required to do so for any or all of the following reasons:
(i) to comply with any law; (ii) to comply with legal processes or governmental requests; (iii) to prevent, investigate, detect or prosecute criminal offences or attacks on the technical integrity of the Website or any network utilized by the Company; (iv) in any lawsuit between you and the Company; (v) to enforce the Terms and Conditions or otherwise protect the rights, property or safety of the Company; (vi) to protect the rights, property or safety of the users of this Website or the public; and/or (vii) in connection with a significant business transaction, such as the sale of the Company or its assets or in the unlikely event of a receivership or bankruptcy.

The Company reserves the right to transfer all of your personal information to a successor in interest that acquires rights to that information.

Security Measures

The Website has implemented commercially reasonable security measures in place to protect against the loss, misuse and alteration of the information under our control.

You are solely responsible for any and all activities that occur under your username and password, if you choose to become a member. You should use caution when accessing your account from a public or shared computer or over an unsecure wireless network so that others are not able to view or record your password or other personal information. If you share your computer with others, you may wish to consider disabling any automatic sign-in features that may be available through this Website, through Windows or otherwise. For more information on the security of your account, please refer to the section of our Terms and Conditions entitled "Account Access And Security".

We do not directly collect or store your financial information on our servers. During the payment process, PayPal collects that information and stores it according to its policies. Visit www.paypal.com for more information on PayPal's security measures.

Please note that the technical processing and transmission of your personal information may involve transmissions over various networks and changes to conform and adapt to the technical requirements of connecting networks or devices. Your personal information may be transferred to, and maintained on, computer networks located outside of the state, province, country or other jurisdiction in which you reside, and the jurisdiction in which these computer networks are located may not have privacy laws as protective as the laws in your jurisdiction.

Please note that any third parties or their servers may be located either inside or outside the United States.

The Company intends to only operate for jurisdictional purposes within the United States. When you utilize this Website and the Materials, you agree that, for all purposes connected with this Website and the Materials, you are interacting with a United States company only. Please refer to the sections of the Terms and Conditions entitled "Introduction", "Hosting" "Export Controls", "Complaints And Disputes", "Limitations On Liability" and "Governing Law" for more information on the application of United States law to the Company's activities, including, but not limited to, providing the Website and Materials to you.

Public Information In Your Profile, Chat Rooms, Blogs and Forum Postings

Information that you provide to us that is intended to be viewed in your profile by other members and anyone else who may access the Website through any permission granted by the Company in its sole and absolute discretion, is public information. The information you provide is used by users for searching and matching purposes, and the Company may select your profile to be highlighted, including, but not limited to, being listed as a featured member in our Fancy Fish^SM section or spotlighted in our FishPrint^SM newsletter in our Starfish Profiles^SM section. Be sure to include only information in your profile that you are comfortable being made public.

Note that the Company may provide a "Friends Only Photos" features, but such photos are considered to be public information for the purposes of this Privacy Policy.

Please also note that any information that you disclose through your blog, in chat rooms and in forum postings becomes public information and you should use appropriate measures to protect your personal information when utilizing these features of our Website. Please review "Special Rules For Chat Rooms, Blogs And Forums" in our Terms and Conditions for more information about chat rooms, blogs and forums.

If you post your email address, for example, in a publicly available section of the Website, you may receive unsolicited and unwanted contact from others. We do not assume any responsibility for who reads your posting and what other users may do with the information you voluntarily post. We encourage you to exercise discretion and caution with respect to posting your personal information on this Website.

Email Invitations You Send Through The Website

If you choose to use our referral service to invite a friend of yours to join our Website or to send a profile you've seen on our Website to a friend, we will ask you for your friend's email address. We will automatically send your friend an email inviting him or her to visit the Website and/or to view the particular profile you've sent. The Company may store your friend's email address solely for the purpose of recognizing the referrals you may make. The Company does not sell these email addresses or use them to send any other communications, except for any repeat communications you may have with such persons through the Website.

Use Of Your Telephone Number

We will not call you for marketing or advertising purposes, but may utilize your telephone number, your mobile number or any Skype number you provide to handle issues that may arise in respect of products and services you request from the Company, including issues relating to your membership or your events registration.

Minors' Privacy

Notwithstanding anything to the contrary, you must be 21 years of age or older to use this Website.

We are committed to protecting the privacy of minors. For that reason, we will not knowingly collect on-line or off-line contact information from minors without prior parental consent or parental notification ("Parental Involvement"). Such Parental Involvement would include an opportunity for the parent to prevent use of the information sent to us by the minor and the minor's participation in the activity.

We will not knowingly lure, by the prospect of a special game, prize or other activity, any minor to divulge information to us. We will not knowingly distribute to third parties any minor's personally identifiable information, without prior Parental Involvement. We also will not knowingly provide minors with the ability to publicly post or distribute on this Website, or through the Company otherwise, personally identifiable contact information without prior Parental Involvement. Note that, without prior Parental Involvement, any on-line or off-line information we receive from someone we know to be a minor will only be used to respond directly to the minor's request and will not be used for other purposes without prior Parental Involvement. Please read our Terms and Conditions for more information.

PayPal may have its own policies relating to collecting information from minors. For more information on PayPal's policies on transacting business with minors, visit www.paypal.com.

Links To Other Websites

This Website contains links to other websites. The Company is not and cannot be responsible for the privacy practices of such other websites that it links to but does not own or operate, including, but not limited to, any of the third party merchants' websites reflected in our Singles Stuff^SM and Singles Solutions^SM listings, and any of the websites accessible through Google ads. The websites to which the Company may link that are owned or operated by the Company or any of its affiliates and those owned or operated by third parties have separate and distinct privacy policies from this Website. The Company encourages you to read the privacy statements of all the destination websites which you visit for information on how your personal data is utilized by those other websites. The Privacy Policy reflected here applies solely to the information which the Company collects through this Website. PayPal maintains its own privacy policy; please visit www.paypal.com for information concerning PayPal's privacy policy.

Changing Or Deleting Personal Information

If you would like to change your personal information, subject to the provisions contained in this Privacy Policy, please write to us at changes@FishInTheSea.com and put in the subject line: "Change My Personal Info". Certain personal information may be changed by you directly in your profile, if you are a member.

If you are simply on the Company's mailing list and you decide that you no longer wish to receive mailings from the Company, please write to us at deletions@FishInTheSea.com and put in the subject line "Remove Me From The List". This action, however, will not remove your profile from the membership portion, if you are a member, or eliminate mailings that you may receive in connection with your membership.

Putting your membership profile "on hold" does not result in the cancellation of your membership. If you no longer want to be a member after joining, you may cancel your membership by logging into your account and selecting under "Your Status" "Cancel Your Profile" on your "Member Home" page. Alternatively, you may request that your membership be terminated by writing to us at deletions@FishInTheSea.com and putting in the subject line "Cancel My Membership"; you must provide your real name; your username, the email address you used during the sign-up process; your telephone number and the reason for your cancellation, in order to complete the cancellation process.

Please note that removal from our active database may not result in complete removal of your information from our systems, as we reserve the right to preserve your information for any lawful purpose. We may retain certain information associated with your account for analytical purposes and recordkeeping integrity, as well as to prevent fraud, collect any fees owed, enforce our Terms and Conditions, take actions we deem necessary to protect the integrity of the Website, protect our users or take other actions as permitted by law.

Please note that we are a small Company and due to volume, it may take up to 30 days to complete a cancellation request and/or a removal from our mailing list. We appreciate your patience. See our Terms and Conditions for more information.

Please also note that removal from our active database will not automatically result in removal of your information from any of our third party payment processors' databases or any third party's product or service that you may have accessed through this Website. To remove information from a third party's database, you will need to contact such third party directly. To remove information from PayPal's databases, you will need to contact PayPal directly; visit www.paypal.com for more information.

Revisions To The Privacy Policy

The Internet and the technology used to access it are constantly changing and improving. The manner in which people use the Internet and the laws surrounding such use are also changing. The Company reserves the right to create and add features to this Website designed to elicit information from visitors to the Website and to update and revise this Privacy Policy at any time. You can determine if this Privacy Policy has been revised by referring to the "Last Updated" date at the top of this page, or if you write to us at terms@FishInTheSea.com and put in the subject line "Privacy Policy Revisions", the Company will inform you by email each time the Privacy Policy is updated.

If we make material changes to this Privacy Policy, we will notify you by means of a notice on our home page that will be posted for at least fourteen (14) consecutive days, and we will notify you of such material changes by email, if you have requested to be notified of any changes to the Privacy Policy.

Please note that we will not notify you of any updates or revisions to the privacy policies for any other website we or our affiliates may operate or of any updates or revisions to any third party's privacy policy, including, but not limited to PayPal's policies (www.paypal.com).

Your use of this Website and the Materials and the Company's products and services constitutes your acceptance of the manner in which the Company collects and uses your personal data and the terms of the Privacy Policy as amended or revised by the Company. The Company recommends that you periodically review this Website for new features and that you review the Privacy Policy regularly to ensure that you are aware of its terms.